Third Parties (Campaign Toolkit)

From Democracywiki

This page is part of the Campaign Toolkit.

Identifying allies is an important part of your campaign. If your resources are limited, especially cash, then finding bigger and better-funding partners with whom you can find common ground can allow you to have a enhanced impact.

The role of 'third party endorsements' is to give greater credibility to your message than you saying by yourself. Cynics might think 'they would say that wouldn't they' if your campaign spokesperson makes a point, but view it differently if an independent expert, such as a lawyer, politician, scientist or other respected third party makes the same point. For example the independent testimony of scientific experts can bolster a campaign against pollution, or the intervention of a celebrity can generate media interest.

Potential partners include:

Campaigning groups with allied aims
Celebrities
Trade unions
Local branches of political parties
Faith groups and community groups
Local politicians, especially councillors
Tenants and residents groups
Local business leaders
Academics and professional experts
Journalists, commentators and editors
Other stakeholders and interested parties

The key to a successful programme of contact with potential third parties and potential endorsers is to maintain up-to-date and comprehensive information. You should aim to collate and update every letter, phone-call and conversation between the representatives of your campaign and the outside world.

Generate a data-base of supporters - on computer (or on card indexes if necessary). Track your supporters' relationship with your campaign. Make big-hitters feel special and important and they'll keep on supporting you.
Ensure that you're information is up-to-date - don't write to people who have emigrated or died.
Nurture supporters over time through regular, but not persistent, contact. Don't badger people and lose their support.
Use third-parties to promote you through letters and articles in the newspapers, in speeches, and in their own in-house media such as newsletters.
Use supporters in particular circles to reach others in the same circles - ie one doctor, teacher, editor or MP can help you reach others.
Be certain that your supporters are happy to have their names publicised by you - some might prefer to donate time or money but remain anonymous.

[edit]